PROJECT ELEMENTS: CONSULTING, PROJECT MANAGEMENT, CREATIVE DESIGN, STRUCTURE

Launch Project: www.SouthGeorgiaDentistry.com

PROJECT ELEMENTS: CREATIVE DESIGN, STRUCTURE & PROGRAMMING, POSITIONING COSULTING

Launch Project: www.RavenwoodConsulting.com

The organization provides a regional distribution warehouse and branches that supply food and grocery items to charitable agencies that assist people in need. They also provide training, consultation, technical assistance, and hunger education to their partner agencies throughout the region.

Genesis is proud of our partnership with Second Harvest Food Bank of Metrolina as we enter our fourth year in service to them and with this, the newest version of their web presence.  Please help browse the site and consider supporting Second Harvest in their mission to end hunger in the Carolinas.

PROJECT ELEMENTS: CONSULTING, PROJECT MANAGEMENT, DESIGN, STRUCTURE, DATABASE, CMS, E-COMMERCE

Http://www.secondharvestcharlotte.org

Having recently renovated a local historic house from which to base their day-to-day operations, Arnold Smith Law wanted to construct a new framework from which to brand themselves and facilitate search engine optimization (SEO) campaigns. Law firms fight for every inch in a very congested marketplace.

PROJECT ELEMENTS: DESIGN, STRUCTURE, DATABASE, CMS, COPYWRITING

http://www.arnoldsmithlaw.com

Barnett also needed a web presence and a corporate facelift. Genesis delivered just that, developing a rejuvenated brand image and a website designed to reflect their both their straightforward process and their desired market.

PROJECT ELEMENTS: CONSULTING, DESIGN, STRUCTURE, DATABASE

http://www.barnettpropertiesllc.com

Genesis provided Carolina Demolition with a complete branding package, from logo to web to truck wraps. While theirs is a small company, their industry is dominated by two or three very large companies. In a market where everyone is connected, it was imperative that we bring their image to the forefront and create for them an image that helped them solidify themselves as a player in a tough industry.

“Genesis helped us enter the market in a way we never thought possible. From start to finish, they gave us the professional advice and expertise we needed to present ourselves to the public.” – Moises Treviño

PROJECT ELEMENTS: CONSULTING, BRANDING, DESIGN, STRUCTURE, DATABASE, CMS, COPYWRITING

http://www.carolinademo.com

Virginia Polytechnic and State University

Since its inception in 1972, DJS Design has played a notable part in shaping the emerging design discipline known today as environmental graphic design. Their design staff consists of professionals with specialties in graphic design, industrial design, interior architecture and computer-aided design.

The firm’s work ranges from fashioning visual identities and wayfinding signage for municipalities and universities; developing custom signage, streetscapes and sales centers for resorts and planned communities to creating some of the country’s leading interactive science centers and
sports museums.

Genesis partnered with DJS to create the design for the site, working with them to bring a complex business into it’s most simple form. The minimalist design

PROJECT ELEMENTS: CONSULTING, SITE DESIGN, STRUCTURE

http://www.designjs.com

This project was launched before there were even any architectural renderings. Land and an idea – that’s it. Rebecca Milam, the projects consultant and designer, sat with Bonterra and helped them determine what the brand would ultimately be. “This project was a big success. Everything we created tied together and built a cohesive platform to present to the customer. The customers connected with the ads, visited the website, connected with the builder, registed for the events, attended, and that was that. The first phases sold out immediately.”

Creating a brand without renderings or product photography is a challenge. New ideas don’t arrive without a healthy amount of vision and careful planning. Creating a brand package, a website, collateral, and attracting customers to pre-launch events are just a few of the things that were implemented to help Bonterra launch Steel Gardens.

PROJECT ELEMENTS: CONSULTING, SITE DESIGN, COLLATERAL DESIGN, COPYWRITING

Big Daddy's Menu

The logo took many evolutions. Rebecca Milam, the project’s lead designer and consultant, originally wanted to create a logo as if it were looking down on a burger. As the design developed, the circular “bun” became a bottlecap, which suited the brand much better and gave it an extra kick in the pants. The brand personality grew from there, leading to their unique menu design, web design, effectively kickstarting a rock solid brand image.

“This was a challenge,” said Rebecca. “We needed to create a design that would tell customers that they can stop by in jeans and a t-shirt, but still feel like they’re in a nice place. The restaurant is located in a historic district, with a large base of long-time residents, combined with a young, fresh crowd pouring in all the time. With such wide demographics, it was important that we pay homage to the history and personality of the area while also providing something new and vibrant, something to attract new customers.”

PROJECT ELEMENTS: CONSULTING, DESIGN, COLLATERAL, SITE DEVELOPMENT, COPYWRITING

http://www.bigdaddysburgerbar.com/